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FiCentive Announces Promotion of John Pullin to Vice President

FiCentive, Inc. (OTCBB: PYDS), a turn-key prepaid card and gift card solutions provider, announced today the promotion of long time employee John Pullin to position of Vice President Operations.

John, as head of Operations, is now responsible for management of all operational aspects, including all technology platforms, for the FiCentive subsidiary of Payment Data Systems, Inc.

John brings more than ten years in the development and delivery of specialized high volume transaction based systems. For the past five years, John has been an integral part of the Payment Data Systems team, serving as the organizationís Product Development and Application Architecture Director during which he was instrumental in developing a proprietary bill pay platform for stored-value cards.

Prior to joining Payment Data Systems in 2003 and subsequently his move to FiCentive, he served in a variety of key leadership and executive technical roles at Billserv, Inc. at which he was responsible for applications development for bill payment solutions.

Prior to Billserv, Inc., John implemented and supported MRP/ ERP systems for a variety of businesses.

John holds a Bachelorís Degree in Biology from the Texas A&M University.

About FiCentive, Inc.

FiCentive, Inc. is a turn-key prepaid card solutions provider that quickly and securely delivers customized prepaid card programs for corporations, financial institutions, affinity groups or any organization that needs to deliver a financial incentive to their customers, vendors, or employees. With the global prepaid market to be more than 6.5 trillion dollars, FiCentive is well positioned to capture its share.

For more information about FiCentive, please visit www.ficentive.com or email info@ficentive.com.

FiCentive is a wholly owned subsidiary of Payment Data Systems, Inc.

For additional information, visit www.paymentdata.com.

Contact Michael Long for Investor Relations information at 210-249-4040 or email at ir@paymentdata.com.

FORWARD-LOOKING STATEMENTS DISCLAIMER

Except for the historical information contained herein, the matters discussed in this release include certain forward-looking statements, which are intended to be covered by safe harbors. Those statements include, but may not be limited to, all statements regarding our and managementís intent, belief and expectations, such as statements concerning our future and our operating and growth strategy. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, the factors detailed from time to time in our filings with the Securities and Exchange Commission. One or more of these factors have affected, and in the future could affect, our businesses and financial results in the future and could cause actual results to differ materially from plans and projections. We believe that the assumptions underlying the forward-looking statements included in this release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by us or any other person that our objectives and plans will be achieved. All forward-looking statements made in this release are based on information presently available to our management. We assume no obligation to update any forward-looking statements, except as required by law.

Payment Data Systems, Inc., San Antonio
Michael Long, 210-249-4040
ir@paymentdata.com
www.paymentdata.com