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FiCentive, Inc. Signs Reseller Partner Agreement with American Express Incentive Services

FiCentive (OTCBB: PYDS), a leading provider of turn-key prepaid card solutions, announced today that it has entered into a reseller agreement with American Express Incentive Services (AEIS), a prepaid incentive industry leader. As part of the agreement, FiCentive will be able to offer clients American Express®-branded prepaid cards that utilize AEIS' patented1 DirectSpendSM process to strategically direct cardholder spending to selected merchants and merchant groupings.

FiCentive offers a suite of full-service prepaid debit card solutions to merchants, financial institutions, and the growing segment of underbanked and the unbanked community of consumers. By offering American Express-branded prepaid cards, FiCentive will leverage the DirectSpend process to provide clients with a highly adaptable and flexible tool to achieve their financial objectives.

“FiCentive is well positioned to utilize our products to further drive business and performance objectives,” said Sheree Herr, vice president of licensing at AEIS. “The agreement also enables FiCentive and their clients to develop unique and relevant prepaid solutions that enhance their brand identity while targeting spend to strategically selected merchant locations.”

Louis Hoch, CEO of FiCentive said, “The success of our customers creates success for FiCentive. That customer success is delivered by our highly flexible prepaid solutions which are focused on practical, convenient, and intelligent applications. We are very proud to partner with AEIS to be able to resell prepaid card solutions carrying the prestigious American Express brand.”

1 U.S. Patent Numbers 5,689,100 and 5,956,695

About AEIS

AEIS, a joint venture between American Express Travel Related Services Company Inc. and Maritz Holdings Inc., provides business-to-business reward solutions including stored-value cards, American Express® Gift Cheques and Web-based reward management. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is headquartered in Fenton, Mo. and is a licensee of U.S. Patents 5,689,100 and 5,956,695 and Canada Patent 2,215,969. For more information, please contact Sheree Herr at 636-600-1342, or visit

About FiCentive, Inc.

FiCentive, Inc. is a turn-key prepaid card solutions provider that quickly and securely delivers customized prepaid card programs for corporations, financial institutions, affinity groups or any organization that needs to deliver a financial incentive to their customers, vendors, or employees. FiCentive is well positioned to capture its share of the global prepaid market that is estimated to be more than 6.5 trillion dollars.

For more information about FiCentive, please visit or email

FiCentive is a wholly owned subsidiary of Payment Data Systems, Inc.

For additional information, visit Contact Michael Long for Investor Relations information at 210-249-4040 or email at


This document contains forward-looking statements that involve risks and uncertainties. You should not place undue reliance on these forward-looking statements. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons, including the risks described in our annual report on Form 10-K and other reports we file with the Securities and Exchange Commission. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made. We do not intend to update any of the forward-looking statements after the date of this report to conform these statements to actual results or to changes in our expectations, except as required by law.

Payment Data Systems, Inc., San Antonio
Michael Long, 210-249-4040